culturenut

Led the creative vision and brand development for culturneut, a sustainability-driven platform by Exhibits Development Group, helping museums upcycle and monetize idle assets. Built the brand and marketing strategy from inception, directed a full rebrand in 2022, and managed the creative development and UI/UX for the 2023 platform redevelopment with Hot Pixel Group, culminating in the 2025 launch of the first sustainability-focused marketplace for the cultural sector.